She has made it to the cover of Forbes, she is one of the 60 richest self-made women, she is all of 21, well, I am talking about Kylie Jenner, member of the Kardashian family dynasty and cosmetics mogul.
With an estimated net worth of $900 million, her latest boost in wealth comes primarily from Kylie Cosmetics, her make-up company, valued at nearly $800 million. Kylie Cosmetics is projected to rake in $1 billion in lifetime sales by 2022.
Add to that the millions she’s earned from television programs and endorsing products like Puma shoes and PacSun clothing, and $60 million in estimated after-tax dividends she’s taken from her company, and she’s conservatively worth $900 million, which along with her age makes her the youngest person on the fourth annual ranking of America’s Richest Self-Made Women.
Kylie Jenner launched her beauty brand on November 30, 2015, with the $29 Kylie Lip Kit, a liquid lipstick with a matching lip pencil, which sold out in just minutes. Within 18 months, the company had made $420 million in sales. Her most successful launch to date was her 2016 holiday collection release when the company made nearly $19 million in one day. For comparison, Kardashian West’s first product launch from her new makeup brand KKW Beauty earned an estimated $14.4 million in sales. To date, KKW Beauty has made about $100 million in sales.
However, some critics on social media have taken issue with the description of Jenner as self-made because she was born into wealth and fame. Either way, Jenner’s entrepreneurial efforts are impressive.
She’s the most financially successful member of the Jenner-Kardashian family. Her older half-sister Kim Kardashian, who just made the list for the first time, has an estimated net worth of $350 million.
If all goes well in the coming year, Kylie Jenner will be the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at the age of 23 and Snapchat’s Evan Spiegel also became a billionaire in his early 20’s, though it’s less clear when he passed that threshold.