Vicky Kaushal starrer, URI: The Surgical strike has forged a unique alliance with leading DTH service brand, Independent TV. While the film has been touted as one of the most bankable films in tinsel town, Independent TV has a strong presence in its domain, which makes the association lucrative for both parties.
The salient features of the brand inherently align itself to the theme of the film and central characters of the film. Major Vihan Shergill played by Vicky Kaushal Indian Army Commando leading his team to a mission which resonates well with Independent TV and hence the association fructified. Vicky Kaushal’s rising stardom and popularity together with studio support, the deal entails a massive co-branded campaign for the film.
Vicky Kaushal will be seen in this role as a tough and patriotic Indian Army Commando who takes an oath to strike back and finish the enemies- believes in his fighting spirit, pride and honour of the country and Indian Army.
“This Republic Day spend an evening with our film URI: The Surgical Strike on Independent TV HD DTH. Wishing everyone a Happy Republic Day in advance. URI: The Surgical Strike is a blend of emotions and high-class action. It is an edge of the seat thriller inspired by true events of the terror attack in URI with an extremely talented cast that will keep audiences hooked till the end. The film promises a wide distribution over theatres pan India and a number territories worldwide.” stated the talented actor.
The film which is based on the brave 2016 Indian Army’s controversial surgical strikes on Pakistan Occupied Kashmir as a retaliation for the Uri attack is set for a theatrical release on January 11, 2019.